WHAT WE'VE DONE

  • 15% of the U.S. population — one out of every seven Americans — are Faith Driven Consumers that actively seek to spend their hard-earned dollars with brands that welcome and respect them.

  • The Faith Driven Consumer™ market segment is comparable in size with the Hispanic segment, yet spends 75% more annually. And in terms of annual U.S. spending, it's nearly twice the size of the African American market, 2.5 times that of the LGBT market, three times the size of the Asian American market and 10 times the size of the Muslim market.

HOW WE DO IT

  • Today’s tribalization of the American marketplace presents new opportunities for brands to successfully introduce entertainment products that highly resonate with specific consumer segments. And as Hollywood’s self-proclaimed “Year of the Bible Movie” continues to roll out, it’s clear that faith-driven entertainment products are doing just that – resonating with audiences like never before.

    Faith Driven Entertainment – which leverages its active, one-of-a-kind, opted-in community of more than 82 million Christian consumers nationwide – offers unique expertise and an unparalleled suite of solutions for entertainment brands marketing faith-compatible and family-friendly products. Here, the fusion of big data with precision-targeted community engagement comes to life and motivates today’s audiences with products that they value.

    Faith Driven Entertainment is a game changer – there’s nothing else like us in the entertainment space. Faith Driven Consumers are eager to spend money on faith-compatible entertainment products and the recent success of Duck Dynasty, SON OF GOD, GOD’S NOT DEAD, and HEAVEN IS FOR REAL prove the point. Faith Driven Entertainment takes your brand to the next level – delivering even greater success using insight-driven strategies to reach this key audience that spends more than $1.75 trillion annually.

  • Faith Driven Entertainment™ is a new venture offering unparalleled expertise and access to an active Christian consumer community of 82 million Americans. There’s no one else like us in the entertainment space.

    Tribalization in today’s marketplace presents new opportunities for brands to successfully introduce entertainment products that highly resonate with specific consumer segments. As Hollywood’s self-proclaimed “Year of the Bible Movie” continues to roll out, it’s clear that faith- driven entertainment products are doing just that – resonating with audiences like never before.

    Faith Driven Entertainment™ is a game changer that takes your brand to the next level – delivering even great- er success strategies to reach the economically powerful Faith Driven Consumer™ audience that spends more than $1.75 trillion annually.

    With Faith Driven Entertainment™, the fusion of big data with precision-targeted community engagement comes to life and motivates today’s audiences to engage with products that they value.

  • Faith Driven Entertainment connects entertainment brands and products with both Faith Driven Consumers and the broader Christian market. We sport a recognized record of success in marketing, communications, fulfillment, fundraising, brand strategy, event management, community building and engagement specifically supporting the needs of faith audiences.

    Faith Driven Entertainment is the premiere channel to introduce faith-compatible products to 82 million people, an ever-expanding community that has been actively purchasing movies, TV shows, books, music, and other faith compatible products since 1985. The rapid recognition of the Faith Driven Consumer community along with the corresponding growth in new products for this and the broader Christian audience has created the high demand for our services.

    Faith Driven Entertainment offers the entertainment industry a new, comprehensively and sustainably differentiated solution for consumer engagement and has a track record of success on projects such as THE PASSION OF THE CHRIST, SON OF GOD, GOD’S NOT DEAD, The Bible miniseries, THE CHRONICLES of NARNIA films, THE NATIVITY STORY, LETTERS TO GOD, THE BLIND SIDE, Faith Commander: Living Five Values from the Parables of Jesus and many others.

    • + Engagement with 82 million-strong active Christian community
    • + Deep understanding of target audiences within active Christian community, high-level expertise in consumer microtargeting and primary research
    • + Relationships with hundreds of top faith leaders in America including pastors, well-known authors, athletes, political leaders and ministry leaders
    • + Engagement with a network of nearly 160,000 churches in America
    • + For the purpose of delivering the highest value to the consumer, entertainment consulting services – from development through production and post-production to marketing and distribution and beyond
    • + Multi-level communications expertise in traditional advertising, new media engagement and public relations
    • + Proven leader in fundraising, e-commerce solutions, event management and personalized direct response campaigns
    • + Brand strategy consulting experience with major national brands
  • 80% of Faith Driven Consumers are likely to see a movie that explores questions about God. 61% of Faith Driven Consumers strongly believe that the biblical accuracy of the story is important when deciding whether to see a movie that explores questions about God.

  • 61% of Faith Driven Consumers strongly believe that the biblical accuracy of the story is important when deciding whether to see a movie that explores questions about God.

WHO WE ARE

Chris Stone announces FDE

CHRIS STONE, Founder of Faith Driven Consumer™. One of only 31 Certified Brand Strategists in America, Stone has nearly 20 years of experience building bridges between major brands and their target audiences. He is the national expert on Faith Driven Consumers and was the first to qualify and quantify this unique market segment. Faith Driven Consumer™ has been featured in more than 1,000 print, radio and television outlets, including such business, political, entertainment and advertising leaders as The Wall Street Journal, The Drudge Report, Variety and Adweek.

CARL TOWNSEND, Founder and President of InService America. Since 1985, InService America offers call center services, fulfillment, church movie nights and events to faith-based organizations and media ministries. Townsend has worked on five presidential campaigns, hundreds of congressional and senatorial races, served five former Southern Baptist presidents and represented leading faith-compatible clients such as the Billy Graham Evangelistic Association, Joyce Meyers, Dr. David Jeremiah, TD Jakes, U.S. Army Recruitment Command, NASCAR, National Football League and Promise Keepers.

  • 66% of Faith Driven Consumers saw THEPASSION OF THE CHRIST and nearly half gave it a five-star rating.

  • 65% of Faith Driven Consumers would invite a non-Christian friend to see a movie that explores questions about God.

  • 49% of Faith Driven Consumers would go to movies more often if there were more movies that explored questions about God.

WHERE TO CONTACT US

Matthew Faraci: (919) 645-0771

Press@FaithDrivenEntertainment.com